AUTOGRAPHER:
WEARABLE TECHNOLOGY
Autographer is a new type of camera, which has been designed to enable spontaneous, hands-free image-capture. Its technology includes a custom 136° eye view lens, an ultra small GPS unit and 5 in-built sensors. A sophisticated algorithm analyses data gathered from all 5 sensors to tell the camera exactly the right moments to take photos. Our brief was to produce a training video to help train retail-staff on how best to use the camera and promote it to their customers.
We worked closely with Autographer throughout the entire process. From preparing the script, finding the location, casting the presenter, shooting and all the way through the post-production to final delivery.
Postproduction on the project merged the studio shoot with photography, moving graphics, product video and animation.
We ended up producing multiple versions of the final video with different introductions for the chosen stores retailing the camera throughout the UK and United States.
‘BigPlus worked closely with Autographer since it’s original introduction to the wearable tech market. As well as conceiving and producing essential promo films, training videos and weekly social media content, they assisted in areas of creative direction, and blog features for our website. BigPlus became experts in using the camera and pushing its capabilities to the full. They acted as consistent and reliable brand ambassadors for high profile events whilst facilitating multi camera set ups. I would recommend their production skills to anyone searching for innovative moving image solutions’.
Simon Randal
Managing Director, OMG