Back in the 1920’s, BACARDI was one of the original sponsors of Cuban baseball. When these Cuban baseball games were first carried on television, Hatuey beer, a BACARDI owned brand, was a sponsor.

This piece of the BACARDI history has been leveraged by BACARDI in the UK to build trade advocacy. Since 2012, BACARDI has run an annual ‘BACARDI Classics Softball’ competition, inviting the bartending community of London to come together, play softball, soak up the sun drink BACARDI rum and celebrate a brand rich in heritage.

We were asked to produce a short film of the day for use in Bacardi’s social media channels to gain additional reach with the trade after the event.

We carried out a recce of the Finsbury Park Softball pitch and laid down camera positions. Our kit included a series of GoPro cameras strategically positioned as well as two cameras known for their slow motion functionality, and ideal for presenting live action in a more dramatic style.

The final film was seeded to trade publications such as Imbibe and BarLife.

Bacardi Soft Ball Event 2014