THE LEARNING COMMUNITY
ELATT contacted us to develop some promotional content for their website.
During our initial meeting we realised there was also an important need to direct students through to their website!
We pitched the idea of a two phase marketing plan.
1. #ELATTstories: a series of short ads that could be positioned on key Educational course specific websites.
2. ELATT – The Learning Community: a follow up series of info promotional films.
We spent time understanding what makes ELATT special (multi-award winning!), by listening to their students we were able to craft three very different stories, our real challenge was to stay true to their experiences whilst producing films that each play-out at under a minute!
‘BigPlus have worked with us on a number of campaigns and have always been extremely creative and professional and understood our unique offering very well. For our #ELATTstories campaign they really understood our students and got to the core of what we wanted out of the project- something different and genuine, but meaningful. They came up with all the concepts and completed thorough research which really helped us so much. Their ability to bring a story to life is impressive and they worked with our very specific brief confidently. They immediately won the trust of our students and sensitively crafted a series of powerful short adverts which encapsulate what is unique about our learning community. They were also willing to go the extra mile and offer learning support to our students which involved presenting to our Media Students and then involving them in phase two of the filming project as part of their work experience programme – providing them with invaluable experience on a real shoot. We love working with BigPlus, they are a really friendly bunch and have always been a pleasure to work with. We hope to work with them again soon!’
Marketing Manager, ELATT
‘These videos are excellent! It’s a thrill to see our work presented in such a dynamic, creative and unique way. it hits me every time I see them.’
Managing Director, ELATT